Fine-line addresses the need to enhance business communication material by using the power of pictures in combination with storytelling.
Research suggests that visuals can aid in making presentations more persuasive and memorable (1). That doesn’t mean that any visuals will suffice– poor visuals and badly designed presentations can impair effectiveness. We specialize in creating appropriate visuals for your communication needs.
Our flagship product is graphic recording (also referred to as scribing, visual recording etc). This is a method of capturing and interpreting messages in front of live audiences. The story of the live event, be it a workshop, meeting or conference is captured visually, ensuring that:
- complex concepts are simplified
- a visual summary of discussions and decisions is created
- message retention is increased
- delegates are entertained and engaged at your event
- delegates see a clear visual of the summary of discussions, re-inforcing the main points.
Visuals can be used in feedback reporting and action plans, on office stationary or as wall decorations, in newsletters or social media channels.
Our clients include Nedbank, De Beers, Oxfam, Bankserv Africa, Barloworld, UNFPA and many others. Fine-Line has worked abroad and is willing to accept graphic facilitation commissions in other countries.
Fine-Line was founded by Nicolene Louw. She studied graphic design at the University of Pretoria and later completed her Master’s degree in illustration at the University of Stellenbosch. She is currently based in Pretoria where she lectures and works as a graphic facilitator, freelance illustrator, designer and fine artist. To see more of her illustration work, go to www.nicolenelouw.co.za.
"Nicolene is more than a fine line illustrator. She has displayed remarkable sensitivity to conjure up stories of honest, interesting, cheerful people, true to their unique culture and context - even though the culture and context is quite different from the artists's own. Through line, colour, character and visual narrative, she's assisted our Community Relations team in northern Mozambique to initiate personal dialogue with rural communities around their involvement and role in the development of a natural resource mega-project. Thumbs up and appreciation to a storyteller of note!"
Stakeholder Engagement Advisor
Mozambique Gas Development Project